Magnum Ruby x INCO

PR, Event Management & Creative Ideation

2020

To celebrate the world’s first Ruby chocolate ice cream range, we partnered Magnum ice cream with INCO Studio in Ponsonby for a pop-up nail bar.

Guests were treated to a gel manicure in one of Ruby’s signature pink shades, along with an indulgent Magnum Ruby ice cream. To ensure the appointments were accessible to everyone, Magnum subsidised the cost of manicures to only $20 each, with $10 going to Magnum’s chosen charity partner, Sisters United.

Founded by Parris and Kendall Goebel, Sisters United helps young women discover their sense of self, confidence, and cultural identity. When asked about the partnership, Magnum Ruby’s brand lead Federico Gadola said:

“Sisters United was the perfect fit for Magnum RUBY, they’re all about self confidence, and being your true authentic self, which is ingrained in the Magnum brand. We couldn’t be happier to work with the team, and help this year’s group get to their end of year camp!”

Photographer: Luke Foley-Martin